[Updated 2 p.m. April 13]
BY MELISSA RUGGIERI
After a nearly four-year absence from the Atlanta airwaves, Frank Ski is back in town.
The popular radio host posted a photo of himself next to a V-103 sign on his Instagram and Facebook pages Wednesday morning along with the announcement, “The word is out! Atlanta, I’m back!”
Ski will return to V-103 on April 23 and will helm Saturdays from 9 a.m.-2 p.m. and Sundays from 7 p.m.-11 p.m.
“We’re excited about bringing Frank on,” said Rick Caffey, senior vice president and market manager for CBS Radio Atlanta. “He’s an addition to an already deep lineup. Where most stations have prime time Monday through Friday, ours is really seven days a week and now we have another pillar of talent on Saturdays and Sundays.”
Ski left Atlanta’s CBS affiliate V-103 in late 2012 after 14 years as morning host, most of it spent as No. 1 in the market, to take his show national.
He moved to Washington D.C.’s WHUR-FM, where he helmed afternoons for two years. Last September, Ski announced his departure from the station but didn’t indicate his next move.
“We are the best place for him, this is home,” Caffey said. “This is also the type of station that taps into Frank’s strengths. We were very happy with our existing lineup. We love what Ryan (Cameron) and Wanda (Smith) have done in the morning and Big Tigger in the afternoon, so we had no space in that area. But we tried to find a creative way to make it happen.”
The addition of Ski on weekends won’t affect any current programming.
“Larry (Tinsley) will still be on 7 a.m. to noon (on Sundays). We would never mess with that,” Caffey said. “What we’re looking at doing is that instead of just playing music, we’re now going to have a big personality (on the weekends). The whole V-103 family is excited to have Frank back.”